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About Us

Hi Sora — F&B Digital Experts

We craft high-converting websites and ordering systems for restaurants. We know what it takes to succeed in the food industry.

Our Approach

Technology & Marketing Combined

With deep roots in the F&B industry, Hi Sora doesn't just build websites. We create digital ecosystems that drive actual reservations and delivery orders without the heavy 30% commission fees.

Every design decision is optimized for conversion. Every ad campaign targets hungry customers in your neighborhood. We ensure your brand stands out, maximizing your profit margins.

Services

Custom Architecture

Fast, reliable bespoke ordering websites designed for maximum peak hours traffic without crashing.

Performance Reliability UX/UI

Google & Meta Ads

Marketing & Growth

Data-driven campaigns to drive actual foot traffic. Let your community know why your food is special.

Local SEO Retargeting
Our Values

How We Work

We focus strictly on results. If it doesn't increase your restaurant's bottom line, we don't do it.

Performance First

Fast menus rank better, convert better, and keep hungry visitors happy.

ROI Focused

Every marketing dollar spent must show clear, measurable returns for your venue.

Restaurant Specialists

We solely work with F&B. We understand POS systems, kitchen operations, and hospitality.

Good to know

Frequently asked questions

Some of the questions I get asked most often.

About Astro

What is Astro?
Astro is a modern web framework built for content-driven sites. It ships zero JavaScript by default — only sending what the page actually needs. The result is fast load times, excellent Core Web Vitals scores, and lean, maintainable code.
Why do you build with Astro?
Because it matches the way I think about the web: lean, purposeful, and built to last. Astro lets me ship fast sites without fighting the framework — minimal JavaScript, clean HTML, great SEO — so I can focus on the design and details that actually matter.
Do you always build with Astro?
Almost always. For portfolios, business sites, marketing pages, and blogs, Astro is the right tool. If a project genuinely calls for something different, I'll be upfront about it. But Astro handles most of what clients need, and it does it exceptionally well.
Do you build Astro themes?
Yes. I built Astro Rocket — a free, production-ready theme listed on the official Astro themes directory. It includes a full component library, blog support, dark mode, SEO, and everything you need to launch a fast modern website without starting from scratch.
Do you plan to build more Astro themes?
Yes, that's the plan. Astro Rocket is actively maintained and I have ideas for new themes in the pipeline. Follow along on the blog or keep an eye on the official Astro themes directory for what's next.

About the work

Do you use AI when you build a website?
Yes — I work alongside Claude as a thinking partner throughout every project. Not as a shortcut, but as a second perspective that helps me think through design decisions, review code, and spot things I might otherwise miss.
Are you a company or agency?
No. I'm a designer and developer who works solo, driven by genuine enthusiasm for the craft — not by commercial targets. There's no sales team, no account manager, no handoff to a junior. You work directly with me from the first conversation to the final delivery.
How do you choose which projects to take on?
I look for projects where good design and solid execution actually matter to the client. I work best when there's a clear goal, an open line of communication, and a client who trusts the process. I'd rather take on fewer projects and do them properly than stretch across too many at once.
Do you offer support or maintenance after launch?
Yes. Whether it's small updates, content changes, or something more involved — I'm available after launch. We can agree on whatever arrangement works best for the project.
Do you work with clients outside the Netherlands?
Absolutely. I'm based in Veghel but work with clients worldwide. Most projects run entirely remote, which works well for clear briefs and good communication. Time zone differences are rarely a problem.

Sound like a good fit?

If my background and approach match what you're looking for, I'm open to new projects. Let's have a conversation.

Start a Project